TOGETHER, WE CAN MAKE A DIFFERENCE
Blue Beauty is a holistic approach to beauty that offers products that take care of your skin while taking care of the planet. Beauty that can launch a wave of positive change. Biotherm is dedicated to Blue Beauty.
Powered by science, water-efficient, eco-designed and safe. We are committed to using more renewable ingredients, creating more formulas that respect the oceans, developing more sustainable designs and empowering a global community of Water Lovers.
At Biotherm, we want to not only lead the change but also empower the entire beauty industry to join our fight to preserve the oceans.
"Becoming Ocean Positive is not something that can happen overnight; it is about making sure that we are always improving on where we were yesterday. We have set ourselves ambitious sustainability targets for 2025 and 2030 across our entire value chain. This is a journey that we are taking with our partners to help us progressively transform from a committed brand to a fully sustainable one. We believe that beauty can — and should — have a positive impact on our ocean."
Grégory Benoit, Biotherm Global President
#LIVEBYBLUEBEAUTY
AN AMBITIOUS LIVE BY BLUE BEAUTY ROADMAP BUILT ON 3 PILLARS
To bring its Live By Blue Beauty program to life, Biotherm has built on its previous engagements and set itself new, ambitious objectives through 2030 in 3 key areas across its value chain: ingredients & formulas, sustainable design, and community empowerment.
MORE RENEWABLE INGREDIENTS
MORE SUSTAINABLE DESIGN SOLUTIONS
PARTNERS FOR OCEAN CONSERVATION
BIOBASED INGREDIENTS
BIODEGRADABLE FORMULAS
MORE SUSTAINABLE DESIGN SOLUTIONS
2030
Zero waste-water waterloop system at Biotherm's Caudry Plant
2025
100% of our plastic packaging will be refillable, rechargable, recyclable or biodegradable
2025
In-store materials to be
100% fossil fuel free
2025
Biotherm production sites to
become 100% carbon neutral
2025
Packaging to be 80%
fossil-fuel free
2023
Bioplastic packaging to be introduced
2023
50% of all plastic in packaging
to come from recycled sources
2022
100% of renewable,
plant-based ingredients
to be sustainably-sourced
2021
Launch of Blue Fountain, refillable skin experience
2021
97.8% of Biotherm PET packaging
is made with recycled plastic
by April 2021
2020
Retail uniforms made with
recycled materials
2020
Partnership with
Surfrider Foundation Europe
begins
2019
Retail stores start using
100% FSC-certified wood
2019
100% recycled & FSC paper and
plastic-free gift boxes & coffrets
2019
New Water Lovers Formulation
introduced to respect water
2017
Launch of original Waterlover Sun Milk,
tested to minimise impact on water
2017
Partnership with
Tara Ocean Foundation
2013
Tracking of footprint and
eco-sustainability
2012
Partnership with Mission Blue
2011
Microbeads are banned
in rinse-off products
2011
Rinse-off formulas become minimum
90% biodegradable
1994
Fermongenese bioscience
facility opened
1952
Biotherm is born in the French Pyrenees
EMPOWERING A GLOBAL COMMUNITY OF WATER LOVERS
Biotherm is committed to empowering consumers and local communities around the world. Since 2012, the brand has donated over 1.5M USD to its NGO partners. By 2025, every local Biotherm market will have a local NGO partner in order to organize beach cleanings and other locally relevant environmental actions.
RESEARCH PARTNER SINCE 2017
BIOTHERM X TARA OCEAN FOUNDATION
ACTION PARTNER SINCE 2020
BIOTHERM X SURFRIDER FOUNDATION EUROPE
This support helped the NGO’s Ocean Initiatives program bring together nearly 20,000 participants across 540 beach cleanings, collecting over 465 m3 of waste.
INFLUENCIAL PARTNER SINCE 2021