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We are a member of the L’Oréal USA, Inc. family of brands. Our detailed Privacy Notice for consumers is available here and Our detailed Privacy Notice for Our business customers is available here. If You are a SalonCentric visitor or customer the Privacy Notice for SalonCentric is available here. Our detailed Privacy Notice describes the types of information We collect from You directly, from Your interactions with Us (on Our websites, mobile apps, digital tools (collectively, “Sites”) and advertising), how We use it, how We protect it, and rights available to You depending on Your relationship with Us.

This Notice supplements Our Privacy Notice by providing key information to You about how We collect and use Personal Information about You. This Notice is for visitors of Our Sites located in the United States only. Visitors from other countries should visit the L’Oréal brand site for Your part of the world.

What Types of Personal Information Do We Collect, How is it Collected, and for What Purposes?

We collect information that You provide to Us and from Your engagement with Our Sites. The Personal Information that We collect about You will depend on, for example, Our relationship or interaction with You. We may collect the following categories of Personal Information when You interact with Us by visiting Our Sites and platforms, advertising, media, from third parties who share it with US, and automatically collected (such as through cookies and other similar technologies).:

We collect the following categories of personal information:

Categories of Personal Information





Telephone number

Mobile number

Online identifiers (e.g., Cookie IDs/MAC address)

Internet Protocol address

E-mail address

Account name/username

Social handle or moniker

Device identifiers

Government issued ID

Internet or similar network activity

Browsing history

Account login information

Search history

Information on Your interaction with a website, application, or advertisement and related information

Smart device and sensor data

Payment Information

Credit or debit card information

Information to process payments and prevent fraud

Legally Protected Characteristics

Characteristics of protected classes or groups under state or federal law. For example:

Age (40 and over)

Race, ethnicity, national origin

Sex, gender identity, gender expression

Marital status

Purchasing Information

Products or services purchased, obtained, or considered

Other purchasing or consuming histories or tendencies (e.g., beauty routines, beauty concerns)

Loyalty activity and redemption

Account information

Customer service records

User-generated content

Health and safety-related information

User-generated content (e.g., product testimonials, ratings and reviews)

Geolocation Data

Geolocation data includes information such as the following:

General location information indicating the general physical location of you or your device (e.g., IP address or zip code)

Precise information about your location if you allow us (or a third party who provides it to us) to collect it

Audio Visual Information

Photographs that you upload or share with us

CCTV video recorded at our facilities

Call center recordings

Video images

Professional or employment-related personal information


Work history


Company name, department, job title

Professional credentials (e.g., professional license and number)

Professional training

Name of school, employer, or business owned

School dates of attendance or graduation date

Nature of work performed

Other Information Considered Personal Information*

*Some information in this category is addressed in other categories as well.


Contact details such as telephone number and address (personal or business)

Age/age range

Signature (including electronic signature)

Physical characteristics or descriptions

Payment information

Address (shipping, billing address)

Driver’s license or state ID number



Medical/health information

Inferences drawn from any of these personal information categories

Inferences based on personal information about an individual to create a summary about, for example:

Beauty and related preferences


Behaviors on and off Site

Purchase patterns


Household information

When you visit our website, we (or third parties) collect information, including through the use of cookies (or similar technologies such as pixels, web server logs, web beacons, server-side tracking, etc.) (collectively, “Cookies”). This information might relate to you such as your use and interaction with the site, products purchased or considered, your preferences, identifiers, your device, and inferences made from this information. It is mostly used to make the site work as you expect it to, to provide a more personalized web experience, and advertising. We do permit third parties to control the collection of Personal Information about You when You browse Our Sites. Not all of these third parties may be on every Site. You may learn more by clicking the “Cookie Settings” link on the footer of a Site.

Reasons why We (or third parties) use Cookies on Our Sites include:

Essential Cookies: These Cookies are essential for the Sites to function, manage the security of the Sites (including to detect and prevent fraudulent activity), or provide access to features and functionality on the Site. They are usually set in response to actions requesting services, such as setting Your privacy preferences, logging in, or filling in forms. They also enable enhanced Site functionality and personalization. For example, features and services like web chat services, product recommendations, predictive sort, product search, and commenting and rating systems. These may be set by Us or third-party providers whose services We use. Providers of these services may use their own analytics cookies (or similar technologies) to measure performance of these services. You may be able to use Your browser's settings to block or alert You about these cookies, but some parts of the Site may not work properly.

Analytics Cookies: These Cookies, including Google Analytics and Glassbox, allow Us to count visits and traffic sources, and understand what pages are the most and least popular, so We can measure and improve the performance of Our site. They also help us track and replay a visitor’s journey on Our Sites to understand how visitors move around and interest with the Site. We also use this information for advertising-related purposes. We use Google Analytics Advertising Features to share information with Google about Your use of this site to allow Us to deliver relevant and personalized advertising or content to You on other sites, to receive demographic and interest date from Google, and to create audience segments based on demographic and interest data. We have enabled the following Google Analytics Advertising Features: Remarketing with Google Analytics, Google Display Network Impression Reporting, Google Analytics Demographic and Interest Reporting, and integrated services that require Google Analytics to collect data for advertising purposes, including collecting data via marketing cookies and identifiers. You can learn more about how Google Analytics processes information here: Google Analytics Terms of Use and Google Analytics Privacy Policy. You can also download and install the Google Analytics browser plugin available here that allows You to disable Google Analytics across all websites.

Marketing Cookies: These Cookies may be set through Our site by Our advertising partners. They are used by these companies to build a profile of Your interests to show You relevant advertisements from Us or other advertisers on other sites or to other devices connected to You (cross-device advertising), as well as to improve their products and optimize their own ad targeting systems. We use these Cookies to measure the effectiveness of Our Ads and to optimize Our own marketing campaigns. We also use a data management platform that uses Cookies to collect information to help Us serve marketing and promotional material from Us, including emails, offers, and other communications We believe are of interest to You.

These Cookies will generally collect pseudonymous data about Your visit to Our Site (such as purchases, pageviews, and clicks associated with an IP address or cookie ID), however, We use features provided by Our advertising partners to collect or associate personal information (such as phone number or email address) and share it with companies such as Google or Facebook. We use this information to connect Your account with these companies with Your activities on our Site to (i) enhance measurement of our advertisements (e.g., identify if an individual saw our advertisement and then visited Our Site) and (ii) identify groups of alike consumers to optimize Our own marketing campaigns.

The purposes for which We collect and use personal information depends on, among other things, Our relationship or interaction with You. We collect and use this information within the L’Oréal family of brands to, for example:

Fulfil Your requests for products or services, manage Your orders, and process payments (including, for example, to process and pay any referral or commission payments We make to You; or facilitate applying for or using a third-party payment option, etc.)

Create, administer, and manage Your account (consumer or professional) or membership in programs We offer (e.g., loyalty program membership, social seller program)

To send You marketing communications, which may be tailored to Your ‘profile’ based on what personal information we know about You and Your preferences, and otherwise perform and provide advertising and marketing activities and services (including targeted advertising)

To provide tailored and personalized content, services, advertisements and offers, including based on personal information We know about You, Your beauty characteristics, and preferences

Post Your continent and reviews on the Sites, our social media pages, and related-third party sites that retail or feature Our brands and products

Manage any competitions, promotions, surveys, sweepstakes, giveaways, or contests You choose to enter

To manage, improve, and develop Our business,

Verify Your identity and detect and prevent fraud, and to maintain the security of Our products, Sites, and systems

To identify and communicate with You, answer questions and otherwise interact with You, and create better experiences

Provide You with requested services or to complete transactions You request

To collect, evaluate, and monitor reports of undesirable events during or after use of Our products

Support Our everyday operations, including to meet risk, legal, and compliance requirements, as well as to audit and monitor transactions and engagement

To enforce Our terms, and to protect Our rights, property, and safety, or the rights, property, and safety of others

For corporate governance, including mergers, acquisitions, and divestitures, and to otherwise comply with applicable laws

To administer and manage events, seminars, and training sessions.

To administer and manage Our relationship with Our stakeholders (including influencers and talent).

We combine information that We collect via one method (e.g., from a website or Our digital advertising) with another method (e.g., an offline event). For example, if You have an account with Us and are logged in, or otherwise provide personal information like an email, We associate information We observe about You with other information You or a third party provide to Us. We do this to get a more complete view of Your preferences for Our beauty products and services, which, in turn, allows Us to serve You better and with more customization and better beauty products.

A more detailed description of the information We collect, how We collect it, and how We use this information is available, as applicable to Your relationship with Us, in Our consumer Privacy Notice, Our Privacy Notice for business customers, and Our SalonCentric, Inc. Privacy Notice.

How Long Do We Retain Personal Information?

We will retain Personal Information about You for so long as You maintain an active account on our Site(s), as needed to provide You services, and as necessary to comply with Our legal and/or regulatory obligations, to resolve disputes, to manage Our rights, and to enforce Our agreements. We do not control certain privacy settings and preferences maintained by Our social media partners like Facebook and Twitter. If You wish to make changes to those settings and preferences, You may do so by visiting the Settings page of the appropriate social media site.

When Do We Share Personal Information?

We share personal information with third parties (vendors, agencies, and businesses) that help Us run Our Sites, Our business, and retail Our products to further L’Oréal’s beauty mission. We may disclose information to Our service providers, to complete a transaction requested by You, when required by law or authorities, and in the event of a sale or reorganization of Our company.

We do not ‘sell’ (as ‘sell’ is traditionally defined) personal information about Our consumers. We do not make available or provide consumer’s names, phone numbers, addresses, email addresses, or other personal information to third parties in exchange for money. Like many companies, however, We do share personal information We collect with third parties to facilitate advertising, including providing You with personalized advertising from Us about Our products and services, for analytics; or We make available personal information to third parties (including due to Our use of Cookies provided by third parties on our Sites). For example, we share or make available online personal information with third parties such as social media platforms or other marketing service companies (including via Cookies) to optimize our marketing campaigns, display ads for Us, and measure the effectiveness of those ads on such platforms. These companies use personal information to improve their own products and optimize their own ad targeting systems. In some jurisdictions, this type of activity is considered (1) a ‘sale’, (2) a ‘share’ or ‘use’ of personal information for targeted advertising, or (3) both, and subject to a right of opt-out.

Additional Information for Residents of California

In the past 12 months we have disclosed the following categories of personal information that may be considered “sale”/ “sharing” under California law: Identifiers, Other Personal Information, Commercial or Purchasing Information, Internet or Online Information, Geolocation Data, Inferences, Professional or Employment-Related Information, and Inferences (inferred and derived data).

Categories of third parties to whom personal information was disclosed that may be considered “sale”/ “sharing” under California law: publishers (i.e., companies that operate websites that You visit such as an online newspaper) and marketing companies with whom We work to place Our advertisements (such as retailers who sell Our products, other companies with whom we may run joint promotions (e.g., third party companies who sell products in Our retail stores or Sites) or online companies who sell Us advertising space to deliver Our ads such as advertising networks or marketplace sellers), AdTech companies who help Us deliver Our advertisements (e.g., including companies that use Cookies to tailor ads You see using information about You on Our Sites) as well sa other companies that support media buying and selling,, data analytics providers, and online platforms and social media networks such as Google, Amazon, and Meta.

How Can You Opt-Out of Targeted Advertising?

To exercise the right of opt-out where available in Your jurisdiction please use visit “Your Privacy Choices”.